CRO Specialist | Retail | Digital | UAE
Full Time2 months ago
Job Description
Conduct in-depth analysis of website performance using various analytics tools.Identify conversion rate bottlenecks and usability issues on our digital platforms.Develop and execute A/B testing and multivariate testing experiments to optimize conversion rates.Collaborate with the design, development, and product teams to implement CRO strategies effectively.Analyze user feedback and behavior to id...
Desired Skills
Advanced understanding of Web Analytics such as Google Analytics, Adobe Analytics etc. and Behavioral Tools such as Hot Jar, Content square etc. for in-depth quantitative and qualitative analysis of on-site usage and behavioral patterns.
Deep understanding on UI/UX best practises, Persuasion techniques and E-commerce Marketing concepts & KPIs for achieving online conversion goals
Hands-on experience on conversion optimization testing tools like Optimizely, AB Tasty, Dynamic Yield etc.
Minimum Experience and Knowledge:
- Arabic Speaking (Mandatory)
- E-com experience is a must (2+ years)
- Understanding of Ecom mechanics (relation between different KPIs)
- Knowledge of web design principles, user experience, and user interface best practices.
- Strong analytical skills and ability to interpret complex data sets.
- Bachelor’s degree in Marketing, Business, Statistics, or a related field.
- Proven experience in conversion rate optimization, A/B testing, and usability testing.
- Proficiency in using tools such as Google Analytics, Algolia, Optimizely, VWO, or similar.
- Excellent communication skills, both written and verbal.
- Ability to work collaboratively in a team environment
About Al Futtaim Group Dubai, UAE
Established in the 1930s as a trading business, Al-Futtaim is one of the most progressive regional business houses headquartered in Dubai, United Arab Emirates.
Structured into six divisions; automotive, retail, electronics, engineering and technology, real estate, financial services and general services, Al-Futtaim operates through more than 60 companies and maintains a decentralised approach, giving individual businesses flexibility and versatility to maintain a competitive stance.
Employing in excess of 20,000 people across the UAE, Bahrain, Kuwait, Qatar, Oman, Egypt, Syria, Pakistan, Singapore and Europe, this approach benefits employees, providing a clearly defined work culture where individuals are empowered with authority and responsibility for their work.
The success of Al-Futtaim is attributed to proactively managing change whilst upholding the values of integrity, service and social responsibility. The majority of businesses, built on a portfolio of world leading brands, dominate their sector.
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